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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Working paper"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Suchmaschinenanbieter"
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10
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10
Internet marketing
9
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7
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7
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5
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5
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Jansen, Bernard J.
2
Asdemir, Kursad
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Bijmolt, Tammo H. A.
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Dinev, Tamara
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Dong, Xiaojing
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Hu, Qing
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International journal of electronic commerce : IJEC
Working paper
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Electronic commerce research and applications
11
Tourism management : research, policies, practice
11
International journal of industrial organization
9
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Technological forecasting & social change : an international journal
9
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism economics : the business and finance of tourism and recreation
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
Marketing science
6
Quantitative marketing and economics : QME
6
Cogent economics & finance
5
International Journal of Financial Studies : open access journal
5
International journal of business information systems : IJBIS
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of economic behavior & organization : JEBO
5
Journal of retailing
5
Management information systems : mis quarterly
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Economic modelling
4
HMD : Praxis der Wirtschaftsinformatik
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
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ECONIS (ZBW)
10
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1
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
2
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
3
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
4
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
Saved in:
5
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
6
Characteristics of consumer search on-line : how much do we search?
Su, Bo-chiuan
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10009523779
Saved in:
7
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
8
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
9
The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
Saved in:
10
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
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