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isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Consumer behaviour"
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Search: subject_exact:"Imagetransfer"
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Consumer behaviour
Brand extension
7
Markentransfer
7
Brand management
4
Fashion
4
Konsumentenverhalten
4
Markenführung
4
Mode
4
Brand image
3
Luxury goods
3
Luxusgüter
3
Markenimage
3
Gesellschaft
2
Hong Kong
2
Hongkong
2
Hotel industry
2
Hotellerie
2
Society
2
Asia
1
Asien
1
Branch office
1
Brand fit
1
Cause-fit
1
China
1
Consumer-brand relationships
1
Einkommenselastizität der Nachfrage
1
Einzelhandel
1
Experiment
1
Extension evaluation
1
Fashion brands
1
Fast fashion
1
Filiale
1
Gastgewerbe
1
Generation Y
1
Hospitality industry
1
Image dynamics
1
Implicit association test (IAT)
1
Implicit measurement
1
Income elasticity of demand
1
Inter-firm cooperation
1
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English
4
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Behrens, Stefan
1
Carduck, Juliane
1
Choi, Tsan-Ming
1
Graf, Nicolas S.
1
Hennigs, Nadine
1
Hill, Jessica
1
Klarmann, Christiane
1
Lee, Hyun-hwa
1
Liu, Shuk-ching
1
Wiedmann, Klaus-Peter
1
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International journal of hospitality management
Journal of fashion marketing and management
The journal of brand management : an international journal
19
Journal of business research : JBR
17
Psychology & marketing
14
The journal of product & brand management
14
Brand management ; Vol. 3
10
European journal of marketing : EJM
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of retailing and consumer services
7
Journal of the Academy of Marketing Science
6
The IUP journal of brand management : IJBRM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of international consumer marketing
4
Journal of marketing
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Marketing letters : a journal of research in marketing
4
Australasian marketing journal
3
Asia Pacific journal of marketing and logistics
2
European research on management and business economics
2
Gabler Research
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International marketing review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of international marketing and marketing research
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Measuring and managing brands
2
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ECONIS (ZBW)
4
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1
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
2
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
3
Market structure and demand-side substitutability of chained urban hotel segments
Graf, Nicolas S.
- In:
International journal of hospitality management
30
(
2011
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10008821984
Saved in:
4
Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
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