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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Web-Marketing"
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Konsumentenverhalten
Internet marketing
231
Online-Marketing
231
Consumer behaviour
142
Social Web
130
Social web
130
Viral marketing
57
Virales Marketing
57
Brand management
53
Markenführung
53
Advertising effects
51
Werbewirkung
51
Online retailing
46
Online-Handel
46
social media
45
Beziehungsmarketing
43
Relationship marketing
43
Advertising
39
Werbung
38
E-commerce
36
Electronic Commerce
36
Brand image
33
Markenimage
33
Website
25
Hotel industry
22
Hotellerie
22
Marketing management
21
Marketingmanagement
21
Facebook
16
Internet
16
Social media
14
Confidence
13
Vertrauen
13
Customer satisfaction
12
Kundenzufriedenheit
12
USA
12
United States
12
advertising
12
social media marketing
12
Mobile communications
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142
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142
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142
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Rita, Paulo
3
Bradley, Graham L.
2
Duh, Helen Inseng
2
Ha, Hong Youl
2
Kwon, Eun Sook
2
Law, Chun Hung Roberts
2
Logan, Kelty
2
Moro, Sérgio
2
Moschis, George P.
2
Pan, Huifeng
2
Weber, Karin
2
Wu, Linwan
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Ahmed, Zafar U.
1
Akdoğan, Kutay
1
Al-Mamun, Abdullah
1
Alexandrovskiy, Sergey
1
An, Soontae
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arias-Oliva, Mario
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Atorough, Peter
1
Babakus, Emin
1
Bae, Young Han
1
Bakr, Yousra
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bang, Nguyen
1
Bao, Tong
1
Barrichello, Alcides
1
Basmanova, Oksana
1
Besbes, Alia
1
Bigné Alcañiz, J. Enrique
1
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International journal of internet marketing and advertising : IJIMA
International journal of contemporary hospitality management
Journal of business research : JBR
184
Journal of retailing and consumer services
146
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
142
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142
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1
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
2
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
3
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
4
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
5
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
10
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
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