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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~subject:"Facebook"
~subject:"Markenimage"
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Facebook
Markenimage
Internet marketing
245
Online-Marketing
245
Consumer behaviour
140
Konsumentenverhalten
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Social Web
132
Social web
132
Brand management
54
Markenführung
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Relationship marketing
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social media
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Online-Handel
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International journal of internet marketing and advertising : IJIMA
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
57
The journal of product & brand management
33
Journal of retailing and consumer services
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
22
Journal of promotion management : innovations in planning and applied research
20
Journal of marketing communications
19
Cogent business & management
16
Tourism management : research, policies, practice
15
International journal of hospitality management
13
Journal of promotion management : JPM
13
Business horizons
12
Marketing intelligence & planning
12
International journal of advertising : the review of marketing communications
11
Tourism management perspectives : TMP
11
International journal of technology marketing : IJTMkt
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International journal of electronic marketing and retailing : IJEMR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of internet commerce
9
Journal of marketing management : MM
9
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the quarterly review of marketing communications
8
European journal of marketing : EJM
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of consumer studies
7
Journal of international consumer marketing
7
Electronic commerce research
6
Global business review
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of electronic commerce research : JECR
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of marketing for higher education
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
EuroMed journal of business
5
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
6
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
9
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
10
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
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