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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Konsumentenverhalten"
~type:"article"
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Search: subject_exact:"Web-Marketing"
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Konsumentenverhalten
Internet marketing
271
Online-Marketing
271
Consumer behaviour
163
Social Web
140
Social web
140
Beziehungsmarketing
61
Relationship marketing
61
Advertising effects
60
Brand management
60
Markenführung
60
Werbewirkung
60
E-commerce
59
Electronic Commerce
59
Online retailing
59
Online-Handel
59
social media
57
Viral marketing
56
Virales Marketing
56
Advertising
43
Werbung
43
Brand image
40
Markenimage
40
Website
28
Marketing management
24
Marketingmanagement
24
USA
24
Confidence
23
United States
23
Vertrauen
23
Internet
21
Facebook
19
Customer satisfaction
17
Kundenzufriedenheit
17
Einzelhandel
15
Retail trade
15
social media marketing
15
Brand
13
India
13
Indien
13
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163
Aufsatz in Zeitschrift
163
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English
163
Author
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Moschis, George P.
3
Rita, Paulo
3
Al-Adwan, Ahmad Samed
2
Deshwal, Pankaj
2
Duh, Helen Inseng
2
Goldsmith, Ronald E.
2
Hazari, Sunil
2
Kwon, Eun Sook
2
Logan, Kelty
2
Moro, Sérgio
2
Noor Akma Mohd Salleh
2
Rakrachakarn, Pakakorn
2
Sajad Rezaei
2
Swilley, Esther
2
Wan Khairuzzaman Wan Ismail
2
Wu, Linwan
2
Abou-Elgheit, Emad
1
Abuljadail, Mohammad
1
Acharyulu, G. V. R. K.
1
Acikgoz, Fulya
1
Aghniadi
1
Ahmed, Aun
1
Ahmed, Zafar U.
1
Akdoğan, Kutay
1
Akrimi, Yosra
1
Al-Mamun, Abdullah
1
Alexandrovskiy, Sergey
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
An, Soontae
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Araujo, Priscila Graziele
1
Arias-Oliva, Mario
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Arroyo, Pilar
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
184
Journal of retailing and consumer services
146
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
163
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
7
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
10
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
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