//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Facebook"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Facebook
Markenimage
Internet marketing
258
Online-Marketing
258
Consumer behaviour
149
Konsumentenverhalten
149
Social Web
130
Social web
130
Advertising effects
70
Werbewirkung
70
Advertising
59
Brand management
59
Markenführung
59
Werbung
58
Viral marketing
50
Virales Marketing
50
Beziehungsmarketing
46
Relationship marketing
46
social media
45
Brand image
43
E-commerce
42
Electronic Commerce
42
Online retailing
42
Online-Handel
42
Marketing management
27
Marketingmanagement
27
Internet
19
Website
19
USA
16
United States
16
Mobile communications
13
Mobilkommunikation
13
Brand
12
Markenartikel
12
advertising
12
social media marketing
12
Mobile Marketing
11
Mobile marketing
11
Search engine
11
Suchmaschine
11
more ...
less ...
Online availability
All
Undetermined
36
Free
1
Type of publication
All
Article
54
Type of publication (narrower categories)
All
Article in journal
54
Aufsatz in Zeitschrift
54
Language
All
English
54
Author
All
Boutsouki, Christina
2
Duh, Helen Inseng
2
Kwon, Eun Sook
2
Abou Nabout, Nadia
1
Afolabi, Ibukun Tolulope
1
Ahmadi, Iman
1
Aksehirli, Zeynep
1
Al-Mamun, Abdullah
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Ayo, Charles K.
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bang, Nguyen
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Bowman, Douglas
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Decker, Reinhold
1
Dekimpe, Marnik G.
1
Dhaoui, Chedia
1
Dolen, Willemijn M. van
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
Evans, Geraint
1
Ewijk, Bernadette J. van
1
Ezenwoke, Azubuike Ansalem
1
Fantapié Altobelli, Claudia
1
Fladenhofer, Johannes
1
Flaswinkel, Anne Mareike
1
Gammoh, Bashar S.
1
Gautam, Omvir
1
Gijsbrechts, Els
1
Giovanis, Apostolos
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
57
The journal of product & brand management
33
Journal of retailing and consumer services
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
23
Journal of promotion management : innovations in planning and applied research
21
Journal of marketing communications
19
Cogent business & management
16
Tourism management : research, policies, practice
15
Marketing intelligence & planning
14
International journal of advertising : the review of marketing communications
13
International journal of hospitality management
13
Journal of promotion management : JPM
13
Business horizons
12
Tourism management perspectives : TMP
12
International journal of technology marketing : IJTMkt
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of electronic marketing and retailing : IJEMR
9
Journal of internet commerce
9
Journal of marketing management : MM
9
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the quarterly review of marketing communications
8
Electronic commerce research
7
European journal of marketing : EJM
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of consumer studies
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of advertising research
7
Journal of international consumer marketing
7
Journal of marketing for higher education
7
Global business review
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of electronic commerce research : JECR
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of strategic marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
2
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
9
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
10
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->