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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
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Internet marketing
258
Online-Marketing
258
Consumer behaviour
145
Konsumentenverhalten
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Social Web
142
Social web
142
social media
59
Advertising effects
57
Brand management
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258
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Assimakopoulos, Costas
4
Rita, Paulo
4
Vrontis, Demetris
4
Antoniadis, Ioannis
3
Melanthiou, Yioula
3
Moro, Sérgio
3
Papaioannou, Eugenia
3
Pentina, Iryna
3
Tsekouropoulos, Georgios
3
Acikgoz, Fulya
2
Boutsouki, Christina
2
Christou, Evangelos
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Fortin, David R.
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hazari, Sunil
2
Jiang, Pingjun
2
Katsonis, Nikolaos
2
Khoshtaria, Tornike
2
Khrouf, Lilia
2
Koh, Anthony C.
2
Komodromos, Marcos
2
Kwon, Eun Sook
2
Livas, Christos
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Logan, Kelty
2
Lorenzo-Romero, Carlota
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Loureiro, Sandra Maria Correia
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Maghraoui, Souad
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Matin, Arian
2
Moschis, George P.
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Papadopoulou, Panagiota
2
Riskos, Kyriakos
2
Thrassou, Alkis
2
Vrechopoulos, Adam
2
Wu, Linwan
2
Aakash
1
Abedin, Babak
1
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
Journal of business research : JBR
312
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
60
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
258
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81
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
82
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
83
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
Saved in:
84
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
85
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
86
Instagram marketing : understanding the adoption factors for small and medium enterprises
Zuraini Harun
;
Farzana Parveen
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
Saved in:
87
How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries
Aksoy, Nilsah Cavdar
;
Alan, Alev Kocak
;
Kabadayi, Ebru Tumer
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 550-569
Persistent link: https://www.econbiz.de/10012670726
Saved in:
88
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
89
Is this the beginning of the end for retail websites? : a professional perspective
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
90
Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences
Kavoura, Androniki
;
Bozyigit, Sezen
;
Ozelturkay, Eda Yasa
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012179145
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