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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Online-Targeting"
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Internet marketing
241
Online-Marketing
241
Consumer behaviour
161
Konsumentenverhalten
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Social Web
146
Social web
146
Brand management
94
Markenführung
94
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social media
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Assimakopoulos, Costas
3
Pentina, Iryna
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Rita, Paulo
3
Vrontis, Demetris
3
Antoniadis, Ioannis
2
Boutsouki, Christina
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Duh, Helen Inseng
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Guzman, Francisco
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Ha, Louisa
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Hatzithomas, Leonidas
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Jiang, Pingjun
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Kennedy, Eric
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2
Moro, Sérgio
2
Moschis, George P.
2
Stavros, Constantino
2
Vashisht, Devika
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Wu, Linwan
2
Özbölük, Tuğba
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Aakash
1
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1
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
312
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
105
International journal of advertising : the review of marketing communications
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
Electronic commerce research
64
International journal of advertising : the quarterly review of marketing communications
64
Cogent business & management
60
Business horizons
57
International journal of technology marketing : IJTMkt
56
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
45
International journal of business information systems : IJBIS
44
International journal of contemporary hospitality management
44
Journal of hospitality marketing & management
44
Journal of marketing management : MM
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
241
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241
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
8
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
9
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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