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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Facebook"
~subject:"Markenimage"
~subject:"Mobile communications"
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Facebook
Markenimage
Mobile communications
Internet marketing
199
Online-Marketing
199
Consumer behaviour
118
Konsumentenverhalten
118
Social Web
108
Social web
108
Advertising effects
50
Werbewirkung
50
Brand management
49
Markenführung
49
social media
45
Advertising
43
Werbung
43
Beziehungsmarketing
38
Relationship marketing
38
Viral marketing
38
Virales Marketing
38
Brand image
33
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Online-Handel
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30
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advertising
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social media marketing
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Al-Mamun, Abdullah
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of retailing and consumer services
36
The journal of product & brand management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing communications
23
The journal of brand management : an international journal
22
Cogent business & management
17
Business horizons
16
International journal of advertising : the review of marketing communications
16
Tourism management : research, policies, practice
16
Journal of promotion management : JPM
15
International journal of electronic marketing and retailing : IJEMR
13
International journal of hospitality management
13
Marketing intelligence & planning
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of technology marketing : IJTMkt
12
Journal of internet commerce
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Tourism management perspectives : TMP
11
Journal of marketing management : MM
10
Asia Pacific journal of marketing and logistics
9
International journal of advertising : the quarterly review of marketing communications
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
European journal of marketing : EJM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of international consumer marketing
8
Journal of marketing
8
Technological forecasting & social change : an international journal
8
Electronic commerce research
7
Global business review
7
International journal of consumer studies
7
International journal of electronic commerce : IJEC
7
Journal of advertising research
7
Journal of hospitality marketing & management
7
Journal of strategic marketing
7
Pervasive advertising
7
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ECONIS (ZBW)
53
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
6
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
9
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
10
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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