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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Mobilkommunikation"
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Mobilkommunikation
Internet marketing
199
Online-Marketing
199
Consumer behaviour
118
Konsumentenverhalten
118
Social Web
108
Social web
108
Advertising effects
50
Werbewirkung
50
Brand management
49
Markenführung
49
social media
45
Advertising
43
Werbung
43
Beziehungsmarketing
38
Relationship marketing
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Viral marketing
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Virales Marketing
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Brand image
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Markenimage
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Online retailing
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Fleisch, Elgar
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Jiang, Pingjun
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Skotis, Apostolos
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Sun, Qin
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International journal of internet marketing and advertising : IJIMA
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
8
Pervasive advertising
7
E-marketing ; Vol. 1
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
Electronic markets : the international journal on networked business
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing communications
4
Technological forecasting & social change : an international journal
4
Handbook of research on mobile marketing management
3
International journal of electronic commerce : IJEC
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Electronic commerce research and applications
2
European journal of marketing : EJM
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of management and marketing research : IJMMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of internet commerce
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
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1
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
2
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
3
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
4
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
5
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
6
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
7
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
8
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
9
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
10
The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias
;
Maass, Wolfgang
;
Fleisch, Elgar
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
Saved in:
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