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isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Search: subject_exact:"Online-Targeting"
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Internet marketing
187
Online-Marketing
187
Consumer behaviour
116
Konsumentenverhalten
116
Social Web
104
Social web
104
Advertising effects
50
Werbewirkung
50
Brand management
49
Markenführung
49
social media
45
Advertising
38
Beziehungsmarketing
38
Relationship marketing
38
Viral marketing
38
Virales Marketing
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Werbung
38
Brand image
33
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33
Online retailing
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Online-Handel
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26
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advertising
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social media marketing
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consumer behaviour
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Assimakopoulos, Costas
3
Pentina, Iryna
3
Rita, Paulo
3
Antoniadis, Ioannis
2
Boutsouki, Christina
2
Duh, Helen Inseng
2
Ha, Louisa
2
Jiang, Pingjun
2
Koh, Anthony C.
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Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Moro, Sérgio
2
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2
Vrontis, Demetris
2
Wu, Linwan
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Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
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1
Afolabi, Ibukun Tolulope
1
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1
Aghniadi
1
Agrebi, Meriem
1
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Alarcón-del-Amo, María-del-Carmen
1
Alboqami, Hassan
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
312
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
105
International journal of advertising : the review of marketing communications
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
Electronic commerce research
64
International journal of advertising : the quarterly review of marketing communications
64
Cogent business & management
59
Business horizons
57
International journal of technology marketing : IJTMkt
56
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
45
International journal of business information systems : IJBIS
44
International journal of contemporary hospitality management
44
Journal of hospitality marketing & management
44
Journal of marketing management : MM
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
187
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1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
6
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
9
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
10
Are social media and mobile applications threatening retail websites
Ramos, Ricardo Filipe
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
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