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isPartOf:"International journal of logistics systems and management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Relationship marketing"
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Relationship marketing
Distribution channel
59
Vertriebsweg
59
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
10
Lieferkette
10
Supply chain
10
Einzelhandel
8
Retail trade
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Advertising effects
7
Game theory
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Online retailing
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Online-Handel
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Spieltheorie
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Theorie
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Theory
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Werbewirkung
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E-commerce
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Electronic Commerce
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Lieferantenmanagement
6
Marketing management
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Marketingmanagement
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Preismanagement
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Pricing strategy
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Supplier relationship management
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Advertising
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Distribution channels
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Internet marketing
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Online-Marketing
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Werbung
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Competition
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Multichannel
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Wettbewerb
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Handelsmarke
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Konuş, Umut
2
Neslin, Scott A.
2
Verhoef, Peter C.
2
Ailawadi, Kusum L.
1
Anderl, Eva
1
Becker, Ingo Frank
1
Bradlow, Eric T.
1
Cambra-Fierro, Jesús
1
Chatterjee, Sharmila
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De Keyser, Arne
1
Draganska, Michaela
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Dutta, Shantanu
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Fein, Adam
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Goić, Marcel
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Jerath, Kinshuk
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Kalyanam, Kirthi
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Kamakura, Wagner A.
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Kushwaha, Tarun
1
Lajos, Joseph
1
Li, Jiaoyang
1
Maier, Erik
1
Melero-Polo, Iguacel
1
Nijs, Vincent
1
Rooderkerk, Robert P.
1
Schepers, Jeroen
1
Schumann, Jan Hendrik
1
Sesé, F. Javier
1
Shankar, Venkatesh
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Vinhas, Alberto Sa
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Wangenheim, Florian von
1
Wieringa, Jaap E.
1
Zhang, Jianqiang
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International journal of logistics systems and management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
25
Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of retailing
15
Journal of marketing channels : ... distribution systems, strategy, and management
9
The international review of retail, distribution and consumer research
7
International journal of retail & distribution management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Asia Pacific journal of marketing and logistics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of business & industrial marketing
5
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
5
European journal of operational research : EJOR
4
Handbuch Multi-Channel-Marketing
4
International journal of production economics
4
International journal of retail and distribution management
4
Journal of marketing
4
Journal of service research : JSR
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Inventi impact: retailing & consumer services
3
Journal of marketing channels : distribution systems, strategy, and management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing intelligence & planning
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
SpringerLink / Bücher
3
The service industries journal
3
Cogent business & management
2
Contemporary issues in digital marketing
2
Die Bank
2
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
2
European journal of marketing
2
European retail research
2
Handbook of marketing strategy
2
International business review : the official journal of the European International Business Academy
2
International journal of electronic customer relationship management : IJECRM
2
International journal of production research
2
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1
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
2
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
3
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
4
How does customer recognition affect service provision?
Li, Jiaoyang
;
Zhang, Jianqiang
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
Saved in:
5
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
6
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
7
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
8
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
9
Channel design, coordination, and performance : future research directions
Vinhas, Alberto Sa
;
Chatterjee, Sharmila
;
Dutta, Shantanu
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 223-237
Persistent link: https://www.econbiz.de/10003998110
Saved in:
10
Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Ailawadi, Kusum L.
;
Bradlow, Eric T.
;
Draganska, Michaela
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10008648798
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