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isPartOf:"International journal of logistics systems and management"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Marketing management"
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International journal of logistics systems and management
Journal of the Academy of Marketing Science
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
14
Handbuch Multi-Channel-Marketing
9
Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The journal of business & industrial marketing
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European journal of marketing : EJM
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Interactive and multi-channel marketing
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International journal of production economics
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Journal of marketing channels : distribution systems, strategy, and management
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Schriften zu Distribution und Handel
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific journal of marketing and logistics
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Direct marketing : an international journal
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European journal of operational research : EJOR
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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International journal of globalisation and small business : IJGSB
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International journal of internet marketing and advertising : IJIMA
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International journal of retail & distribution management
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International journal of technology marketing : IJTMkt
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Journal of media business studies
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Kellogg on marketing
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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1
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
3
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
Saved in:
4
The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.
;
Smith, Keith Marion
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
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