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isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Journal of global marketing"
~subject:"Brand"
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of global marketing
Journal of business research : JBR
34
The journal of product & brand management
32
The journal of brand management : an international journal
27
Journal of retailing and consumer services
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
10
Business horizons
7
Marketing intelligence & planning
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing
5
Global business review
4
Journal of service management
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
Journal of consumer marketing
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Journal of international consumer marketing
3
Journal of strategic marketing
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Marketing theory
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SpringerLink / Bücher
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Consumer psychology in a social media world
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Corporate communications : an international journal
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Corporate reputation review : an international journal
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Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
6
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
4
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?
Rialti, Riccardo
;
Zollo, Lamberto
;
Pellegrini, …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
Saved in:
5
Conceptualising and evaluating experiences with brands on Facebook
Smith, Steve
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10009762391
Saved in:
6
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
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