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isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
34
The journal of product & brand management
32
The journal of brand management : an international journal
27
Journal of retailing and consumer services
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of internet marketing and advertising : IJIMA
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Business horizons
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of fashion marketing and management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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Technological forecasting & social change : an international journal
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International journal of electronic marketing and retailing : IJEMR
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
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Journal of consumer marketing
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Journal of international consumer marketing
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Journal of strategic marketing
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Marketing theory
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SpringerLink / Bücher
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Consumer psychology in a social media world
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Corporate communications : an international journal
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Corporate reputation review : an international journal
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Cross-cultural and critical perspectives on brands
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Conceptualising and evaluating experiences with brands on Facebook
Smith, Steve
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10009762391
Saved in:
2
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
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