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isPartOf:"International journal of product development : IJPD"
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International journal of product development : IJPD
Psychology & marketing
Journal of retailing and consumer services
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Journal of business research : JBR
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Journal of advertising : official publication of the American Academy of Advertising
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Business horizons
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Recht - Personal - Ökologie - Unternehmung : Festschrift für Prof. Dr. Manfred Kohler zum 65. Geburtstag
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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2
The impact of 3d virtual haptics in marketing
Jin, Seung-A. Annie
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10008902983
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