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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Global advertising practice in a borderless world"
~subject:"Globalisierung"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Global advertising practice in a borderless world
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Journal of global marketing
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Journal of marketing management : MM
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Advertising in the Middle East and Western Asia : advertising culture and global influences
Jazani, Reza Semnani
- In:
Global advertising practice in a borderless world
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(pp. 144-157)
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2017
Persistent link: https://www.econbiz.de/10011668022
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