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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Online-Marketing"
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Search: subject_exact:"Konsumentenpsychologie"
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Online-Marketing
Consumer behaviour
1,040
Konsumentenverhalten
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USA
170
United States
168
Brand image
100
Markenimage
100
Online retailing
100
Online-Handel
100
Brand management
99
Markenführung
99
Beziehungsmarketing
93
Relationship marketing
93
Brand
78
Markenartikel
78
Experiment
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Internet marketing
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Personality psychology
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Persönlichkeitspsychologie
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Social web
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Electronic Commerce
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Customer satisfaction
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Viral marketing
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Clement, Michel
3
Pauwels, Koen
3
Al-Adwan, Ahmad Samed
2
Dekimpe, Marnik G.
2
Goldsmith, Ronald E.
2
Haan, Evert de
2
Hennig-Thurau, Thorsten
2
Marchand, André
2
Ruyter, Ko de
2
Shehu, Edlira
2
Swilley, Esther
2
Abou Nabout, Nadia
1
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Aksehirli, Zeynep
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Anderl, Eva
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Arvidsson, Adam
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Becker, Ingo Frank
1
Bertoncelj, Andrej
1
Bowman, Douglas
1
Brown, Cheryl O.
1
Bruce, Norris I.
1
Bueno, Ricardo Luiz Pereira
1
Caliandro, Alessandro
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Cazier, Joseph A.
1
Chauhan, Sandeep
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of electronic marketing and retailing : IJEMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
77
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
4
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
5
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
6
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
7
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
8
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
9
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
10
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
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