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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Meyers-Levy, Joan"
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Meyers-Levy, Joan
Janiszewski, Chris A.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
1
Sensory marketing : research on the sensuality of products
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
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1
Context effects from bodily sensations : examining bodily sensations induced by flooring and the moderating role of product viewing distance
Meyers-Levy, Joan
;
Zhu, Rui Juliet
;
Jiang, Lan
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003982902
Saved in:
2
Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
Saved in:
3
Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set
Kim, Kyeongheui
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10003724548
Saved in:
4
Priming effects on product judgments : a hemispheric interpretation
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
1
,
pp. 76-86
Persistent link: https://www.econbiz.de/10001098511
Saved in:
5
Schema congruity as a basis for product evaluation
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10001099350
Saved in:
6
The influence of a brand name's association set size and world frequency on brand memory
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001099795
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