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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of fashion marketing and management"
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Search: subject_exact:"Konsumentenpsychologie"
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Consumer behaviour
572
Konsumentenverhalten
572
Fashion
132
Mode
132
Brand management
103
Markenführung
103
Brand image
94
Markenimage
94
Clothing
89
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Personality psychology
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Frauen
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Gijsbrechts, Els
9
Warlop, Luk
9
Lennon, Sharron J.
7
Phau, Ian
7
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Pauwels, Koen
5
Chattaraman, Veena
4
Dekimpe, Marnik G.
4
Johnson, Kim K. P.
4
Khare, Arpita
4
Lee, Yuri
4
Sadachar, Amrut
4
Thomas, Jane Boyd
4
Yan, Ruoh-nan
4
Chan, Eugene Y.
3
Choi, Dooyoung
3
Choo, Ho Jung
3
Costa, Marconi Freitas da
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hodges, Nancy
3
Homburg, Christian
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Jain, Sheetal
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Kim, HaeJung
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Kim, Hyunsook
3
Kim, Jieun
3
Kim, Minjeong
3
Kinley, Tammy R.
3
Kwon, Wi-suk
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
3
Lilien, Gary L.
3
Natter, Martin
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of fashion marketing and management
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
572
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11
Using consumer preference data in forecasting demand in apparel retailing
Sundararaman, Banumathy
;
Ramalingam, Neelakandan
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014495527
Saved in:
12
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
13
Why do consumers leave fast fashion stores? : role of shoppers' confusion
Hwang, Joohye
;
Tung, Tsun-Yin
;
Cho, Hira
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014495513
Saved in:
14
Navigating identity formation via clothing during emerging adulthood
Brown, Victoria
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 226-239
Persistent link: https://www.econbiz.de/10014495518
Saved in:
15
How to discover consumer attention to design topics of fast fashion : a topic modeling approach
Pan, Xuwei
;
Li, Jihu
;
Luo, Jianhong
;
Zhan, Wenbang
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 273-297
Persistent link: https://www.econbiz.de/10014495522
Saved in:
16
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes
Lee, Jonggeun
;
Sadachar, Amrut
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 334-356
Persistent link: https://www.econbiz.de/10014495528
Saved in:
17
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
18
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
19
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
20
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
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