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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Research"
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Search: subject_exact:"Business-to-business marketing"
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B-to-B-Marketing
53
Business-to-business marketing
53
Business-to-Business-Marketing
18
Lieferantenmanagement
18
Supplier relationship management
18
Brand management
10
Markenführung
10
Beziehungsmarketing
9
Marketing management
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Marketingmanagement
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Relationship marketing
9
Consumer behaviour
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Konsumentenverhalten
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Deutschland
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Germany
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Selling
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Verkauf
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Firm performance
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Salespeople
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Unternehmenserfolg
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Verkaufspersonal
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Innovation
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Performance measurement
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Performance-Messung
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Brand image
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Customer integration
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Erfolgsfaktor
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Kundenintegration
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Markenimage
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Online-Marketing
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Success factor
4
Theorie
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Theory
4
Brand
3
Bundling strategy
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Customer retention
3
Customer satisfaction
3
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3
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34
German
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Klarmann, Martin
3
Asghari, Reza
2
Brown, Brian P.
2
Fritz, Wolfgang
2
Gunkel, Gero Peter
2
Homburg, Christian
2
Lüders, Maximilian
2
Weinstein, Art
2
Worm, Stefan
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Zablah, Alex R.
2
Alavi, Sascha
1
Anees-ur-Rehman, Muhammad
1
Bellenger, Danny N.
1
Ben Youssef, Kamel
1
Blut, Markus
1
Boha, Julian
1
Brecht, Leo
1
Brock, Christian
1
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Brüggemann, Felix
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Burmann, Christoph
1
Cambra-Fierro, Jesús
1
Claßen, Matthias
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Desernot, Christina
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Donthu, Naveen
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Evanschitzky, Heiner
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Fließ, Sabine
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Folse, Judith Anne Garretson
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Foscht, Thomas
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Germelmann, Class Christian
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Gwinner, Olivia
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Günter, Bernd
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Günther, Armin
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Harmancioglu, Nukhet
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Springer Fachmedien Wiesbaden
14
Technische Universität Braunschweig
2
Springer Gabler <Firma>
1
Technische Universität Hamburg
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of strategic marketing
Research
Industrial marketing management : the international journal for industrial and high-tech firms
615
The journal of business & industrial marketing
240
Journal of Business & Industrial Marketing
205
Journal of business-to-business marketing
130
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
35
Journal of marketing
34
European Journal of Marketing
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of Services Marketing
19
Marketing Intelligence & Planning
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
International Journal of Bank Marketing
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
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ECONIS (ZBW)
55
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Communicating with B2B buyers after "Dropping the Ball" : uUsing digital and non-digital communication formats to recover from salesperson transgressions
Mangus, Stephanie M.
;
Shi, Huanhuan
;
Folse, Judith Anne …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 194-219
Persistent link: https://www.econbiz.de/10015057433
Saved in:
2
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
5
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
Saved in:
6
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
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7
The dynamics of green innovation in B2B industries : a systems approach to explain the diffusion of bioplastics
Rhein, Friederike Esther
-
2021
Persistent link: https://www.econbiz.de/10012299528
Saved in:
8
Vermarktung smarter Solutions : Kundenakzeptanz und Preisbestimmung im Business-to-Business-Kontext
Kropp, Eva
-
2021
Persistent link: https://www.econbiz.de/10012504889
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9
Managing value propositions in service ecosystems
Boha, Julian
-
2021
Persistent link: https://www.econbiz.de/10012261698
Saved in:
10
Co-creation of high-tech products in the B2B domain
Grafmüller, Leontin
-
2020
Persistent link: https://www.econbiz.de/10012119170
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