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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Golossenko, Artyom"
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
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