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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Nagel, Duane M."
~person:"Zablah, Alex R."
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Nagel, Duane M.
Zablah, Alex R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems research : ISR
1
Journal of marketing theory and practice
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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2
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
3
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
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