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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Automobilzulieferindustrie"
~subject:"Automotive supplier industry"
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Automobilzulieferindustrie
Automotive supplier industry
B-to-B-Marketing
18
Business-to-business marketing
18
Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Brand management
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Markenführung
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Salespeople
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Selling
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Verkauf
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Verkaufspersonal
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Brand
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Markenartikel
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Brand image
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Firm performance
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Markenimage
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Absatz
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Altruism
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Altruismus
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B2B marketing
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B2B services marketing
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Beschwerdemanagement
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Brand attachment theory
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Brand performance
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Brand retention
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Bundling strategy
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Business services
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Business-to-Business (B2B)
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Srivastava, Rajendra Krishan
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Worm, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
5
Applied Marketing Science / Angewandte Marketingforschung
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
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Innovatives Industriegütermarketing
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Journal of marketing research : JMR
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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SpringerLink / Bücher
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
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