//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Messung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Behavioral intention"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Messung
Consumer attitudes
7
Verbrauchereinstellung
7
Brand
3
Markenartikel
3
Brand management
2
Globalisierung
2
Globalization
2
International
2
Markenführung
2
Measurement
2
Advertising
1
Brand image
1
Consumer behaviour
1
Cultural identity
1
Designation of origin
1
Emotion
1
Empirical method
1
Empirische Methode
1
Ethnic group
1
Ethnische Gruppe
1
Herkunftsbezeichnung
1
Kaufentscheidung
1
Konsumentenverhalten
1
Kulturelle Identität
1
Markenimage
1
Online retailing
1
Online-Handel
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product counterfeiting
1
Produktpiraterie
1
Purchase decision
1
Target group
1
Validation
1
Validierung
1
Viral marketing
1
Virales Marketing
1
Werbung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Khare, Adwait
1
Sattler, Henrik
1
Schnittka, Oliver
1
Tu, Lingjiang
1
Zenker, Sebastian
1
Zhang, Yinlong
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of entrepreneurial behaviour & research
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
NBER working paper series
1
Passauer Diskussionspapiere
1
Schriftenreihe Marketing, Management
1
Schriftenreihe Wirtschaftsinformatik : Diskussionsbeitrag ...
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A short 8-item scale for measuring consumers' local-global identity
Tu, Lingjiang
;
Khare, Adwait
;
Zhang, Yinlong
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 35-42
Persistent link: https://www.econbiz.de/10009552150
Saved in:
2
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->