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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Pharmaceuticals"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Gesundheitsökonomie & Qualitätsmanagement : Klinik und Praxis, Wirtschaft und Politik ; offizielles Organ des Bundesverbandes Managed Care e.V. ; offizielles Organ der Deutschen Gesellschaft für Gesundheitsökonomie e.V.
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Identifying physician peer-to-peer effects using patient movement data
Bhatia, Tulikaa
;
Wang, Lei
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10009007238
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The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Liu, Qiang
;
Gupta, Sachin
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009376047
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