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isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
892
Konsumentenverhalten
892
Brand management
301
Markenführung
301
Brand image
242
Markenimage
242
Brand
213
Markenartikel
210
Einzelhandel
129
Retail trade
129
Beziehungsmarketing
127
Relationship marketing
127
Luxury goods
65
Luxusgüter
65
Online retailing
60
Online-Handel
60
Theorie
60
Theory
60
Emotion
58
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52
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52
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43
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42
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42
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42
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42
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42
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42
Personality psychology
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Persönlichkeitspsychologie
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Food retailing
36
Lebensmitteleinzelhandel
36
Confidence
34
Marketing management
34
Marketingmanagement
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Vertrauen
34
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28
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28
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28
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882
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892
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892
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10
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7
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3
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892
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Cliquet, Gérard
5
Faultrier, Brigitte de
5
Foxall, Gordon R.
5
Johnson, Lester W.
5
Kenning, Peter
5
Lynn, Michael
5
Ranyard, Rob
5
Wiedmann, Klaus-Peter
5
Azar, Ofer H.
4
Baxter, Stacey M.
4
Carpenter, Jason M.
4
Diallo, Mbaye Fall
4
Gil Saura, Irene
4
Grappi, Silvia
4
Grunert, Klaus G.
4
Gärling, Tommy
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Abratt, Russell
3
Ballantine, Paul W.
3
Bartels, Jos
3
Berenguer Contrí, Gloria
3
Borges, Adilson
3
Boulay, Jacques
3
Del Missier, Fabio
3
Deli-Gray, Zsuzsa
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Faßnacht, Martin
3
Feenstra, Florence
3
Fetscherin, Marc
3
Forsythe, Sandra
3
Gabrielli, Veronica
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Hilton, Denis J.
3
Hoelzl, Erik
3
Hota, Monali
3
Jassawalla, Avan R.
3
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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International journal of retail & distribution management
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of brand management : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
892
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1
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892
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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