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isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Experiment"
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International journal of retail & distribution management
Journal of marketing research : JMR
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Assortment size and option attractiveness in consumer choice among retailers
Chernev, Alexander
;
Hamilton, Ryan
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 410-420
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