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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of international consumer marketing"
~person:"Costa Hernandez, José Mauro da"
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International journal of sport management and marketing : IJSMM
Journal of international consumer marketing
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An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
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