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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of retailing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Branding"
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Konsumentenverhalten
Brand management
162
Markenführung
162
Consumer behaviour
99
Brand image
73
Markenimage
73
Brand
50
Markenartikel
49
Sportmarketing
37
Sports marketing
37
Advertising effects
28
Einzelhandel
28
Retail trade
28
Werbewirkung
28
Beziehungsmarketing
22
Relationship marketing
22
Internet marketing
21
Online-Marketing
21
Marketing management
19
Marketingmanagement
19
Professional sports
19
Profisport
19
Social Web
15
Social web
15
Product Placement
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Product placement
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Advertising
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Football
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Fußball
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Werbung
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Handelsmarke
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Store brand
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USA
11
United States
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Athletes
9
Sales promotion
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Sportler
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Verkaufsförderung
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Online retailing
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Online-Handel
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Ma, Yu
3
Arli, Denni
2
Callison, Coy
2
Chen, Huan
2
Dardis, Frank E.
2
Hill, Brad
2
Kim, Eunice
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Park, Jae Hee
2
Phau, Ian
2
Schmierbach, Mike
2
Sethuraman, Raj
2
Sotiriadou, Popi
2
Agyemang, Kwame J. A.
1
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1
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1
Akturan, Ulun
1
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1
Anderson, Ronald
1
Arora, Amit
1
Arora, Anshu
1
Asada, Akira
1
Attaran, Sharmin
1
Aydınoğlu, Nilüfer Z.
1
Baack, Daniel W.
1
Babiak, Katherine
1
Bachtel, Robert C.
1
Baksh-Mohammed, Sufyan
1
Baldus, Brian
1
Barbosa, Belem
1
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1
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1
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1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of promotion management : JPM
Journal of retailing
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of strategic marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of global marketing
45
SpringerLink / Bücher
44
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
99
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
3
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
4
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
5
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
6
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
7
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
8
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
9
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
10
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
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