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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of promotion management : JPM"
~person:"Barbosa, Belem"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
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Consumer behaviour
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Football
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International journal of sport management and marketing : IJSMM
Journal of promotion management : JPM
Baltic journal of management : BJM
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
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Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
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