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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of promotion management : JPM"
~person:"Park, Jae Hee"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
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Consumer behaviour
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Internet marketing
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Markenführung
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Online-Handel
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Motivation
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automobile online brand communities
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content analysis
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Park, Jae Hee
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International journal of sport management and marketing : IJSMM
Journal of promotion management : JPM
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Cultural differences in online community motivations : exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 633-653
Persistent link: https://www.econbiz.de/10011799550
Saved in:
2
Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
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