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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Search: subject_exact:"Branding"
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Konsumentenverhalten
Markenimage
Brand management
111
Markenführung
111
Consumer behaviour
67
Brand image
57
Sportmarketing
37
Sports marketing
37
Brand
29
Markenartikel
29
Advertising effects
27
Werbewirkung
27
Internet marketing
21
Online-Marketing
21
Professional sports
19
Profisport
19
Social Web
15
Social web
15
Product Placement
14
Product placement
14
Football
13
Fußball
13
Advertising
12
Beziehungsmarketing
12
Relationship marketing
12
Werbung
12
Marketing management
10
Marketingmanagement
10
Athletes
9
Sportler
9
USA
9
United States
9
Sponsoring
8
Sponsorship
8
Sport
8
Sports
8
Emotion
6
Sales promotion
6
Verkaufsförderung
6
brand equity
6
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Arli, Denni
2
Callison, Coy
2
Dardis, Frank E.
2
Hallmann, Kirstin
2
Hill, Brad
2
Kim, Eunice
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Park, Jae Hee
2
Phau, Ian
2
Schmierbach, Mike
2
Sotiriadou, Popi
2
Agheshlouei, Hamed
1
Agyemang, Kwame J. A.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Baksh-Mohammed, Sufyan
1
Baptista, João
1
Barbosa, Belem
1
Barnes, Liz
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of promotion management : JPM
Journal of business research : JBR
454
The journal of brand management : an international journal
346
The journal of product & brand management
339
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
92
International journal of hospitality management
84
Journal of marketing communications
84
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
SpringerLink / Bücher
76
Journal of promotion management : innovations in planning and applied research
63
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
The IUP journal of brand management : IJBRM
57
International journal of advertising : the review of marketing communications
56
Journal of strategic marketing
56
Journal of the Academy of Marketing Science
56
International marketing review
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
53
Cogent business & management
51
Journal of global marketing
50
International journal of consumer studies
49
The journal of consumer marketing
49
Journal of fashion marketing and management
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
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ECONIS (ZBW)
83
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1
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1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
2
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
3
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
4
Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina
;
Hallmann, Kirstin
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
7
From start-up nation to sports-tech nation? : a SWOT analysis of Israel's use of sports for nation branding
Dubinsky, Yoav
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 49-75
Persistent link: https://www.econbiz.de/10012523541
Saved in:
8
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
9
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
10
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
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