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isPartOf:"International journal of sport management and marketing : IJSMM"
~language:"eng"
~subject:"Athletes"
~subject:"Konsumentenverhalten"
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Athletes
Konsumentenverhalten
Brand management
44
Markenführung
44
Sportmarketing
33
Sports marketing
33
Brand image
20
Consumer behaviour
20
Markenimage
20
Professional sports
18
Profisport
18
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12
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12
Sportler
9
Sport
8
Sports
8
Beziehungsmarketing
7
Relationship marketing
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sports marketing
6
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5
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brand associations
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brand equity
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brand image
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human brands
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Hallmann, Kirstin
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Hill, Brad
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Sotiriadou, Popi
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Wilson, Jonathan A. J.
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Agyemang, Kwame J. A.
1
Alexandris, Kostas
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Asada, Akira
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Babiak, Katherine
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Barbosa, Belem
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1
Fraser, Nicholas
1
Funk, Daniel C.
1
Greenwell, T. Christopher
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Hambrick, Marion E.
1
Harrison, C. Keith
1
Hasaan, Ali
1
Joseph, Joshy
1
Kalashi, Maziyar
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
395
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of promotion management : innovations in planning and applied research
57
Journal of international consumer marketing
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of global marketing
45
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
24
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1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
2
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
3
Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina
;
Hallmann, Kirstin
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
Saved in:
4
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
5
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
6
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
7
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
8
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
9
Mobile marketing influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
10
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
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