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isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Brand image
Konsumentenverhalten
Online-Marketing
Brand management
44
Markenführung
44
Sportmarketing
33
Sports marketing
33
Consumer behaviour
20
Markenimage
20
Professional sports
18
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12
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
468
The journal of brand management : an international journal
351
The journal of product & brand management
343
Journal of retailing and consumer services
265
European journal of marketing : EJM
101
Psychology & marketing
98
Asia Pacific journal of marketing and logistics
94
Journal of marketing communications
89
International journal of hospitality management
84
Marketing intelligence & planning
83
SpringerLink / Bücher
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of promotion management : innovations in planning and applied research
68
International journal of internet marketing and advertising : IJIMA
64
Journal of marketing management : MM
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
60
Marketing letters : a journal of research in marketing
60
Journal of promotion management : JPM
59
The IUP journal of brand management : IJBRM
59
Journal of strategic marketing
57
Journal of the Academy of Marketing Science
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
International marketing review
55
Journal of marketing
55
Cogent business & management
51
Journal of global marketing
51
International journal of consumer studies
50
Journal of fashion marketing and management
49
The journal of consumer marketing
49
Tourism management : research, policies, practice
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Journal of travel and tourism marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
European journal of marketing
42
International journal of contemporary hospitality management
41
Journal of international marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
International journal of retail & distribution management
39
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ECONIS (ZBW)
28
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1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
2
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
3
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
4
Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina
;
Hallmann, Kirstin
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
From start-up nation to sports-tech nation? : a SWOT analysis of Israel's use of sports for nation branding
Dubinsky, Yoav
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 49-75
Persistent link: https://www.econbiz.de/10012523541
Saved in:
7
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
8
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
9
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
10
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
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