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isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"United States"
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International journal of technology marketing : IJTMkt
Marketing letters : a journal of research in marketing
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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American journal of agricultural economics
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Australasian marketing journal
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MSI reports : working paper series
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Marketing intelligence & planning
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AMA educators' proceedings
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Business horizons
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Journal of marketing research : JMR
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Management international review : mir ; journal of international business
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Marketing theory
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Report / Marketing Science Institute
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SpringerLink / Bücher
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The journal of product innovation management : an international publication of the Product Development & Management Association
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A - N
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Harvard-Business-Manager : das Wissen der Besten
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
7
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1
Effective use of technology in companies' marketing dynamics
Papaioannou, Eugenia
(
ed.
);
Pyatt, Alison
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012140211
Saved in:
2
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
3
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
4
When a celebrity endorser is disgraced : a twenty-five-year event study
Bartz, Sherry
;
Molchanov, Alexander
;
Stork, Philip
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009742808
Saved in:
5
Special issue on strategic practices and cases adopted for technology marketing
Sardana, G. D.
(
contributor
)
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 225-286
Persistent link: https://www.econbiz.de/10009576443
Saved in:
6
The value of celebrity endorsements : a stock market perspective
Ding, Haina
;
Molchanov, Alexander E.
;
Stork, Philip
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10009160248
Saved in:
7
Modeling the effects of pharmaceutical marketing
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
Saved in:
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