//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Tragbares Telefon"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Mobile phone
20
Mobiltelefon
20
Consumer behaviour
12
Konsumentenverhalten
12
Innovation adoption
4
Innovationsakzeptanz
4
Beziehungsmarketing
3
Deutschland
3
Germany
3
Internet marketing
3
Marketing
3
Mobile Anwendung
3
Mobile Marketing
3
Mobile Telekommunikation
3
Mobile application
3
Mobile communications
3
Mobile marketing
3
Mobilkommunikation
3
Online-Marketing
3
Relationship marketing
3
Advertising
2
Customer satisfaction
2
Data protection
2
Datenschutz
2
Innovation diffusion
2
Innovationsdiffusion
2
Kundenzufriedenheit
2
Mobile Business
2
Mobile business
2
Werbung
2
smartphone
2
2002-2006
1
Adoption <Marketing>
1
Advertising effects
1
Bereitschaft
1
Betriebliche Wertschöpfung
1
Big Data
1
Branche
1
Business start-up
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kamarudin, Diyana
1
Tan, Wai Hong
1
Published in...
All
International journal of technology marketing : IJTMkt
SpringerLink / Bücher
Journal of marketing management : MM
3
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global marketing
2
Journal of retailing and consumer services
2
SFB 649 discussion paper
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Cogent business & management
1
Corporate reputation review
1
Decision : official journal of Indian Institute of Management Calcutta
1
Ekonomske teme
1
Global business review
1
ICTs in developing countries : research, practices and policy implications
1
International economics & finance journal : (IEFJ)
1
International journal of Indian culture and business management
1
International journal of business & management : IJoBM
1
International journal of business information systems : IJBIS
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of financial engineering
1
International journal of process management and benchmarking : IJPMB
1
International journal of strategic change management : IJSCM
1
International journal of sustainable economies management : an official publication of the Information Resources Management Association
1
Journal of Contemporary Issues in Business and Government
1
Journal of Islamic marketing : JIMA
1
Journal of euromarketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management research
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing communications
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Pakistan journal of commerce and social sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors influencing purchase intention of smartphone : a case of Gen Z Malaysian consumers
Tan, Wai Hong
;
Kamarudin, Diyana
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 50-70
Persistent link: https://www.econbiz.de/10013258234
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->