//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Internetökonomie und Hybridität"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Australien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobiles Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Australien
Mobile Marketing
8
Mobile marketing
8
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Brand management
2
Internet
2
Internet marketing
2
Markenführung
2
Mobile Business
2
Mobile business
2
Mobile communications
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Australia
1
Beziehungsmarketing
1
Consumer attitudes
1
Deutschland
1
Distribution channel
1
E-commerce
1
Electronic Banking
1
Electronic Commerce
1
Electronic banking
1
Erfolgsfaktor
1
Germany
1
Hispanic marketing
1
Hispanics
1
Hispano-Amerikaner
1
Hofstede's model
1
Interactive media
1
Interaktive Medien
1
Marketing management
1
Marketingmanagement
1
Mobile Anwendung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dix, Steve
1
Jamieson, Kyle
1
Phau, Ian
1
Shimul, Anwar Sadat
1
Published in...
All
Internetökonomie und Hybridität
Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->