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isPartOf:"Jahrbücher für Nationalökonomie und Statistik"
~isPartOf:"Journal of business research : JBR"
~person:"Backhaus, Christof"
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Jahrbücher für Nationalökonomie und Statistik
Journal of business research : JBR
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The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
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