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isPartOf:"Jahrbücher für Nationalökonomie und Statistik"
~isPartOf:"Journal of business research : JBR"
~subject:"Sportmarketing"
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Search: subject_exact:"Professioneller Sport"
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Sportmarketing
Professional sports
27
Profisport
27
Football
13
Fußball
13
Sports marketing
12
Sports
11
Consumer behaviour
10
Konsumentenverhalten
10
Sport
10
Sport organization
6
Sportorganisation
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Sponsoring
5
Sponsorship
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Beziehungsmarketing
4
Deutschland
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Germany
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Innovation
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Relationship marketing
4
Sport event
4
Sportveranstaltung
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Comparison
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Erfolgsfaktor
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Gambling
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Glücksspiel
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Success factor
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Vergleich
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Ball game
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Ballsport
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Big event
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Brand image
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Brand management
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Bundesliga
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Digitalisierung
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Digitization
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Emotion
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Alvarez, Isabel
1
Backhaus, Christof
1
Brittain, Ian
1
Buzeta, Cristian
1
Cobbs, Joe
1
Cornwell, T. Bettina
1
Dalakas, Vassilis
1
Dreisbach, Jan
1
Fazal-e-Hasan, Syed
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Fink, Elian
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Funk, Daniel C.
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Gonzalez-Serrano, Maria H.
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Gupta, Keshav
1
Hing, Nerilee
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Lamont, Matthew
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Lopez, Colin
1
Loveland, Katherine E.
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Manzur, Enrique
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Marlier, Mathieu
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Merchant, Altaf
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Merten, Sebastian
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Mills, Mark
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Mortimer, Gary
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Neale, Larry
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Nichols, Bridget Satinover
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Oghazi, Pejvak
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Orth, Ulrich R.
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Pizzo, Anthony D.
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Porreca, Rocco
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Rose, Gregory
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Rose, Mei
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Schneiders, Christopher
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Sekhon, Harjit
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Jahrbücher für Nationalökonomie und Statistik
Journal of business research : JBR
International journal of sport management and marketing : IJSMM
81
Journal of sport management : the official journal of the North American Society of Sport Management
75
International journal of sports marketing & sponsorship
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
Sport management review
66
European Sport management quarterly : ESMQ
64
Journal of sports economics
22
International journal of sport finance
16
Sport, Business and Management : an international journal ; SBM
13
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
7
Journal of strategic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Routledge international handbooks
6
Services marketing quarterly
6
The journal of brand management : an international journal
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
The marketing review
4
The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
International journal of business and globalisation : IJBG
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of promotion management : JPM
3
Journal of service management
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Sport public relations and communication
3
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ECONIS (ZBW)
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1
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
2
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
3
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
4
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
5
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
6
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
7
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
8
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
9
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
10
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
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