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isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Informationsverhalten"
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Journal for global business advancement : JGBA
Journal of the Academy of Marketing Science
Working paper / Indian Institute of Management, Ahmedabad
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An experimental study on the role of store benefit and information search by shoppers towards in-store communication
Uniyal, Dwarika Prasad
- In:
Journal for global business advancement : JGBA
4
(
2011
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10009382927
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