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isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Ladengeschäft"
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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An experimental study on the role of store benefit and information search by shoppers towards in-store communication
Uniyal, Dwarika Prasad
- In:
Journal for global business advancement : JGBA
4
(
2011
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10009382927
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