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isPartOf:"Journal of advances in management research : JAMR"
subject:"India"
~isPartOf:"International journal of applied business and economic research"
~isPartOf:"International small business journal : researching entrepreneurship"
~person:"Simmons, Geoffrey"
~subject:"Marketing management"
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Journal of advances in management research : JAMR
International journal of applied business and economic research
International small business journal : researching entrepreneurship
International small business journal : ISBJ
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
International small business journal : researching …
33
(
2015
)
4
,
pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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