//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Advances in Multimedia and Interactive Technologies (AMIT)"
~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Semiotik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Semiotics
10
Semiotik
10
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Market research
2
Marktforschung
2
USA
2
United States
2
Werbung
2
1930-1940
1
Automotive industry
1
Außenwerbung
1
Behavioral economics
1
Brand management
1
Consumer goods industry
1
Cultural history
1
Economics
1
Elite
1
Ethnic group
1
Ethnische Gruppe
1
Internet marketing
1
Kfz-Industrie
1
Kommunikation
1
Konsumgüterindustrie
1
Kulturgeschichte
1
Kulturkontakt
1
Lebensstil
1
Lifestyle
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Mobile phone
1
Mobiltelefon
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Case study
3
Fallstudie
3
Aufsatz im Buch
2
Book section
2
Language
All
English
10
Author
All
Belk, Russell W.
1
Boggio, Cecilia
1
Cervellon, Marie-Cecile
1
Danesi, Marcel
1
Evans, Malcolm
1
Hynes, Geraldine E.
1
Janson, Marius A.
1
Lassus, Christel de
1
Lawes, Rachel
1
Maggio-Muller, Katja
1
Mizerski, Katherine
1
Ogilvie, Madeleine
1
Puntoni, Stefano
1
Ritson, Mark
1
Schroeder, Jonathan E.
1
Silhouette-Dercourt, Virginie
1
Zhao, Xin
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Advances in Multimedia and Interactive Technologies (AMIT)
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
International journal of market research : JMRS ; the journal of the Market Research Society
Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse]
6
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
5
Approaches to semiotics
4
Tourism management : research, policies, practice
4
Working Papers in Accounting Valuation Auditing
4
Working papers in accounting valuation auditing
4
Intelligent, adaptive and reasoning technologies : new developments and applications
3
International journal of market research
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Marketing theory
3
Preprint / Centralʹnyj Ėkonomiko-Matematičeskij Institut
3
Research in consumer behavior
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Working paper series / Frankfurt School of Finance & Management
3
Dynamics and change in organizations : studies in organizational semiotics
2
E-consumers in the era of new tourism
2
Europäische Hochschulschriften / 40
2
Europäische Hochschulschriften / 5
2
Homo oeconomicus
2
Innovative Unternehmensführung : Planung, Durchführung und Kontrolle von Innovationen
2
International journal of retail & distribution management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management information systems : mis quarterly
2
Mind & society : adaptive behaviours under risk and uncertainty
2
Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
2
Routledge studies in management, organizations and society
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Society and business review
2
Working paper / Institut de Hautes Études en Administration Publique
2
Accounting forum : advancing the interdisciplinary and global connection of accounting research
1
Acta Academiae Oeconomicae Helsingiensis / A
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Advances in industrial engineering and operations research : [revised and extended articles written by prominent researchers participating in the International MultiConference of Engineers and Computer Scientists (IMECS) 2007 ; held in Hong Kong on March 21 - 23, 2007]
1
Annals of tourism research : ATR ; a social sciences journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Science and semiotics : what's the relationship?
Lawes, Rachel
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011980253
Saved in:
2
Empirical research on semiotics and visual rhetoric
Danesi, Marcel
(
ed.
)
-
2018
"This book sheds light on these images and signs and how the disciplines of semiotics and visual rhetoric can help us decode them in specific ways or else how we can better understand the world in which we live"--
Persistent link: https://www.econbiz.de/10012393428
Saved in:
3
Using Greimas' semiotics in ethnic consumer research
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
2
,
pp. 201-226
Persistent link: https://www.econbiz.de/10011472481
Saved in:
4
Conspicuous conservation : using semiotics to understand sustainable luxury
Cervellon, Marie-Cecile
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
5
,
pp. 695-717
Persistent link: https://www.econbiz.de/10010197003
Saved in:
5
Using semiotics in consumer research to understand everyday phenomena
Ogilvie, Madeleine
;
Mizerski, Katherine
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
5
,
pp. 651-668
Persistent link: https://www.econbiz.de/10009373464
Saved in:
6
Using semiotic analysis to determine effectiveness of advertising in Internet marketing
Hynes, Geraldine E.
;
Janson, Marius A.
- In:
Discourse, identities and genres in corporate …
,
(pp. 163-184)
.
2010
Persistent link: https://www.econbiz.de/10009013069
Saved in:
7
Automobile advertising for cultural elites : a multimodal analysis
Boggio, Cecilia
- In:
Discourse, identities and genres in corporate …
,
(pp. 145-161)
.
2010
Persistent link: https://www.econbiz.de/10009013072
Saved in:
8
Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
9
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
10
Culture, communications and business : the power of advanced semiotics
Maggio-Muller, Katja
;
Evans, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003693171
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->