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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Advances in Multimedia and Interactive Technologies (AMIT)"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Brand management"
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Journal of advertising : official publication of the American Academy of Advertising
Advances in Multimedia and Interactive Technologies (AMIT)
International journal of market research : JMRS ; the journal of the Market Research Society
The journal of brand management : an international journal
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Culture, communications and business : the power of advanced semiotics
Maggio-Muller, Katja
;
Evans, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003693171
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