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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Werbepsychologie"
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Werbepsychologie
Analysis of variance
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Portfolio selection
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Chang, Chingching
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Chowdhury, Rafi M. M. I.
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Eisend, Martin
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Olsen, G. Douglas
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Pracejus, John W.
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Journal of advertising : official publication of the American Academy of Advertising
European journal of operational research : EJOR
Journal of advertising research
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
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2
Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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3
Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
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