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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of interdisciplinary economics"
~subject:"USA"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of interdisciplinary economics
Working paper / National Bureau of Economic Research, Inc.
32
NBER working paper series
11
Advertising and violence : concepts and perspectives
10
Discussion paper series / IZA
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ECONIS (ZBW)
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1
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
2
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
3
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
4
Brand logo placements in violent games : effects of violent cues on memory and attitude through arousal and presence
Jeong, Eui Jun
;
Bohil, Corey J.
;
Biocca, Frank A.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009302700
Saved in:
5
If the noise coming from next door were loud music, you'd do something about It using mass media campaigns encouraging bystander intervention to stop partner violence
Cismaru, Magdalena
;
Jensen, Gitte
;
Lavack, Anne M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 69-82
Persistent link: https://www.econbiz.de/10008860328
Saved in:
6
Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
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