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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~person:"Nelson, Michelle R."
~subject:"Product Placement"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of current issues and research in advertising
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The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.
;
Deshpande, Sameer
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
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