//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~person:"Pelsmacker, Patrick de"
~subject:"Product Placement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
Belgien
2
Belgium
2
Consumer behaviour
2
Konsumentenverhalten
2
Advertising effects
1
Film
1
Gesundheitsmarketing
1
Gesundheitsrisiko
1
Health care marketing
1
Health risk
1
Ireland
1
Irland
1
Personality trait
1
Persönlichkeitsmerkmal
1
Product placement
1
Social Marketing
1
Social marketing
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Pelsmacker, Patrick de
Arasu Balasubramaniam, Senthil
1
Boerman, Sophie C.
1
Borges, Adilson
1
Cha, Jiyoung
1
Choi, Yung Kyun
1
Dens, Nathalie
1
Deshpande, Sameer
1
Gillespie, Brian
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Leshner, Glenn
1
Muehling, Darrel D.
1
Natarajan, Thamaraiselvan
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
Pantoja, Felipe
1
Peters, Sara
1
Purnawirawan, Nathalia
1
Reijmersdal, Eva A. van
1
Rossi, Patricia
1
Song, Sujin
1
Stephen, Gladys
1
Wouters, Marijke
1
Yoon, Sukki
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
2
International journal of advertising : the review of marketing communications
1
Journal of electronic commerce research : JECR
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->