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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
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Konsumentenverhalten
Product Placement
Consumer behaviour
108
Advertising effects
50
Werbewirkung
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Markenimage
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Social Web
11
Social web
11
Psychology of advertising
10
Werbepsychologie
10
Green marketing
9
Product placement
9
Öko-Marketing
9
Brand
8
Experiment
8
Markenartikel
8
Credibility
6
Environmental consciousness
6
Glaubwürdigkeit
6
Social Marketing
6
Social marketing
6
Umweltbewusstsein
6
Viral marketing
6
Virales Marketing
6
Confidence
5
Marketing management
5
Marketingmanagement
5
Media industries
5
Mediensektor
5
Sustainable product
5
Vertrauen
5
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108
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108
Case study
1
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English
108
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Dahlén, Micael
4
Muehling, Darrel D.
4
Chan-Olmsted, Sylvia M.
3
Chang, Chingching
3
Eisend, Martin
3
Rosengren, Sara
3
Baek, Tae Hyun
2
Bijmolt, Tammo H. A.
2
Dens, Nathalie
2
Kareklas, Ioannis
2
Kwak, Hyokjin
2
Matthes, Jörg
2
Pelsmacker, Patrick de
2
Putrevu, Sanjay
2
Puzakova, Marina
2
Reijmersdal, Eva A. van
2
Stafford, Marla Royne
2
Taylor, Charles Raymond
2
Wang, Rang
2
Yoon, Hye Jin
2
Yoon, Sukki
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Amatulli, Cesare
1
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Atkinson, Lucy
1
Bagozzi, Richard P.
1
Bahl, Shalini
1
Bailenson, Jeremy N.
1
Bakshi, Madhupa
1
Barbarito, Claudia Melissa
1
Becker, Ingo Frank
1
Bellman, Steven
1
Bergkvist, Lars
1
Bettman, James R.
1
Beukeboom, Camiel J.
1
Bickart, Barbara A.
1
Bishop, Melissa M.
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
108
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1
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
2
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
3
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Saved in:
4
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
5
The influence of trustworthiness on brand love for news media brands : a cross-cultural examination of the Netherlands and Brazil
Oliveira, Samara Sampaio de
;
Kovacs Grigg, Michelle Helena
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10013327942
Saved in:
6
Judging a book by its cover : investigating consumer responses towards social cue in social media influencer marketing
Hu, Xiaohan
;
Yao, Mike Z.
- In:
Journal of media business studies
19
(
2022
)
4
,
pp. 225-239
Persistent link: https://www.econbiz.de/10013459558
Saved in:
7
How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa
;
Buschow, Christopher
;
Schlütz, Daniela
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10012440226
Saved in:
8
How high brand loyalty consumers achieve relationships with virtual worlds and its elements through presence
Palomba, Anthony
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 243-260
Persistent link: https://www.econbiz.de/10012312164
Saved in:
9
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
10
You don't fool me! : consumer perceptions of digital native advertising and banner advertising
Harms, Bianca
;
Bijmolt, Tammo H. A.
;
Hoekstra, Janita …
- In:
Journal of media business studies
16
(
2019
)
4
,
pp. 275-294
Persistent link: https://www.econbiz.de/10012177004
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